Beauty12 Expo: Round 2 of Success

Yet another successful Business Matching was conducted at Beauty12 Expo, the 12th Presentation at Southeast Asia's Largest Expo and Trade Platform for Beauty Therapeutic Professionals. The show was held at the Kuala Lumpur Convention Centre, on 28 Sept - 1 Oct, 2012. Socialwalk made a comeback from 2011 to facilitate the Business Matching Session among some 500 exhibitors from 23 countries and 19,062 visitors sprawled over 10,000 metre square of space.

THE VERDICT

• 2,200 Meetings Held
• 1,141 Matching Recommendations Made
• 95.8% of Exhibitors Found Our Service Useful
• 89.8% of Exhibitors Who Said Socialwalk's Matching Recommendations were RELEVANT
• 617 Trade Leads Collected Before and During the Show

TESTIMONIALS

“I like the idea of the business matching because I had appointments with potential customers.” - Wong Jin, Manager of YTP Beauty Nail Sdn Bhd 

“Business Matching is a great idea to reach our potential customers especially during a crowded event.” - Danial Kong, Oversea Operation Manager of Thyme’s Selection Pte Ltd

“I found many matches! I am happy as it’s not costing me anything & it’s a good opportunity to get business deals.” - Christina Lek, Director of Spark Main Enterprise

“I am satisfied with the service and great that I have been given the opportunity to know more about the business matching service.” - Sharon Too, Sales Manager of Fidella Sdn Bhd

Visit the Socialwalk's Beauty12 Expo Business Matching Platform: 

Read Beauty12 Expo's Show Report here - http://www.beautyexpo.com.my/article.cfm?id=659

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The TOP 10 Skin Care Trends for 2013

Although each year in the new economy is full of its share of twists and turns, 2012 may go down in history as a turning-point year in the skin care industry. Challenges are still many as the skin care professionals who survived the economic crisis are navigating their way in this brave new world; however, things are generally looking up. The study reveals that 83% of spas have made one or more changes to their businesses, including an increased number of treatment offerings, new retail product offerings, additional spa programs and shorter treatment options, helping stimulate demand and increase the total number of spa visits.

Skin care professionals can benefit from the same introspection and along with examining the needs of clients and the evolution of the profession itself, will result in a bright outlook for success.

To help you gear up for what the future holds for the professional skin care industry, following are the top 10 skin care industry trends for 2013 and beyond.

1. Progressive skin wellness

Clients are beginning to understand that skin care is a lifestyle choice. They are becoming very aware of their priority list and wanting to invest in beauty, taking the leap to becoming loyal skin care clients, justifying their visits to your skin care facility as an investment in their overall wellness. 

2. Equipment-based treatments
Microdermabrasion, microcurrent, ultrasound, radio frequency, cold laser, LED, IPL ... you name it, spas are making the investment and bringing high-tech solutions into the treatment room in an effort to show clients visible benefits, resulting in a solid place in their monthly budgets.

3. Increased focus on education and training
In September 2012, the Global Spa and Wellness Summit (GSWS) released an extensive study exploring the challenges faced by this growing industry confronted with a talent gap. The study examines the difficulties the industry faces in hiring qualified management personnel, the root cause of this high demand for talent and recommendations to address the workforce gap. The report was commissioned by the GSWS after 95% of delegates attending its 2011 summit reported lack of training/education as the greatest challenge facing the industry, and hiring qualified spa managers and directors the largest obstacle to the continued growth of their own businesses. 

4. Farm-to-treatment table services

Skin care facilities throughout the country are appealing to these clients’ desires by offering farm-to-treatment table services, allowing clients to experience an ingredient in its natural environment. This back-to-nature experience lets clients put knowledge behind their treatment, allowing them to assign a positive emotion to your skin care facility. 

5. Pedicures with purpose
It is becoming more apparent that pedicures require more education and training that originally thought. “Podology” is a term that helps distinguish a professional who has advanced training and knowledge in pedicures from the standard nail technician. This advanced education involves knowledge ranging from foot structure, to what techniques are appropriate to use for which clients. 

6. Specialty spas
Finding a niche and excelling at it can often result in a more loyal clientele than spas that try to do it all featuring a huge menu, but mediocre services. 

7. Culturally inspired treatments
International travel may not be in your clients’ budgets right now, but providing them with a treatment that opens the door to a different region can help provide insight into the skin care values shared by the world.

8. Active ingredients
Skin care consumers are continually looking for the ‘next big thing’ to remove those wrinkles or eliminate that dark spot. This voracious demand will continue to drive the development of sophisticated new ingredients well into the future. It is crucial that you know how to answer clients’ questions about what works, what doesn’t and why. 

9. Being penny-wise
The current, and future, way of appealing to penny-wise clients is to find creative ways to help them spend money at your skin care facility that they may have spent somewhere else. 

10. Skin care is life
Help clients begin that journey in your skin care facility by providing them with ways to expand their wellness interests, whether under your own roof or through business relationships with other professionals. 

Source: Skin Inc.

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2012 Market Review on Hair Care in Malaysia

>> TRENDS 

Growth in total hair care current value sales in 2011 was up slightly on 2010, and also stronger than the CAGR for the review period as a whole. Though partly due to high inflation, this improvement was also underpinned by the positive performance of the Malaysian economy, which gave consumers the confidence to increase spending on hair care and trade up to advanced formula products offering better functionality, greater convenience and other added value benefits. New launches, price promotions and other marketing activities also fuelled this trend. However, due to increasing maturity and the lingering effects of the economic crisis, volume growth rates for the majority of hair care categories were down on 2010, and also slower than the CAGRs for the entire review period.

>> COMPETITIVE LANDSCAPE 

Unilever remained the leading hair care player in 2011 with a value share of 22%. With a broad portfolio that includes popular global brands like Brylcreem, Sunsilk, Dove and Clear, the company ranked first in styling agents, and finished in second place in the shampoos and conditioners categories. Procter & Gamble was the second leading player overall, claiming a value share of 17% thanks to the combined strength of its Pantene, Rejoice, Head & Shoulders and Clairol Herbal Essences ranges. Procter & Gamble was the number one company in shampoos and conditioners. Unilever and Procter & Gamble have been present in Malaysia for many years, and both companies are renowned for offering high quality products at reasonable prices across several different beauty and personal care categories. Moreover, both have extensive distribution networks and invest consistently in the development and promotion of new added value hair care products. Other prominent competitors in hair care in 2011 included L’Oréal, Mandom, Kao (M) Sdn Bhd, Unza, Marico Malaysia Sdn Bhd, Wella (M) Sdn Bhd and Tohtonku.

>> PROSPECTS

Economic development and the general trend towards higher personal grooming standards in Malaysia will continue to encourage many consumers to trade up to advanced hair care products with added value benefits. As a result, growth in total hair care constant value sales over 2011-2016 is expected to equal that recorded during the review period. Due to increasing maturity, however, volume growth rates for most product categories are expected to fall below the review period CAGRs. Nonetheless, volume growth will be sustained by new launches, price promotions and other marketing activities.

Source of Article: http://www.euromonitor.com/hair-care-in-malaysia/report

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2012 Market Review on Cosmetics in Malaysia

>> TRENDS 

Growth in total colour cosmetics current value sales in 2011 was down slightly on 2010, and also slower than the CAGR for the entire review period. The same was true with regard to volume growth for eye make-up and nail products, while volume growth rates for facial make-up and lip products were only slightly stronger than those recorded the previous year. The performance of colour cosmetics as a whole was hindered by a number of factors, most notably increasing maturity. At the same time, some product types lost popularity due to changing fashion trends. Nonetheless, most categories continued to show reasonably good growth in volume and current value terms thanks to economic improvements, new launches and marketing activities. In particular, several categories benefited from the addition of new added value variants to masstige ranges. Growth in the numbers of women joining the Malaysian workforce and the influence of international fashion and beauty trends also helped to sustain the positive development of colour cosmetics as a whole.

>> COMPETITIVE LANDSCAPE 

L’Oréal was the leading company in colour cosmetics in 2011, claiming a value share of 21% with a broad portfolio that covers several categories and includes top global brands like Maybelline, L’Oréal Paris, Lancôme and Shu Uemura. The company’s leading position was also attributable to its extensive distribution network, consistently strong advertising support for its brands and longstanding reputation for offering high quality products at reasonably affordable prices in Malaysia. L’Oréal was the number one player in facial make-up and lip products, and finished second in eye make-up and nail products. Avon was the second leading company overall with a value share of 17%. The company’s competitively priced Avon brand is very popular among Malaysian women, and widely available across the country thanks to its network of more than 400,000 direct selling agents. It offers price promotions every two months, which encourages users to buy multiple Avon products at a time. Avon was the leading company in eye make-up, and finished second and third in lip products and facial make-up respectively. Other prominent competitors in colour cosmetics included Estée Lauder Cos Inc, Alliance Cosmetics, Revlon, Shiseido Co Ltd, Amway and Nu Skin.

>> PROSPECTS 

While the outlook for colour cosmetics over the forecast period is broadly positive, growth in total constant value sales is expected to be only marginally stronger than that recorded over 2006-2011. This will be partly due to more intense price competition in all categories, but will also reflect increasing maturity in eye make-up, lip products and nail products. The former two categories are expected to see volume sales grow at slower rates than during the review period, while the latter is expected to record a small decline in volume terms. Aside from maturity, a projected slowdown in Malaysia’s economic development will hamper the development of these categories. The outlook for facial make-up is more favourable, with volume and constant value growth rates expected to surpass the respective CAGRs witnessed during the review period. Despite these mixed prospects, new launches, advertising campaigns and the growing influence of international fashion and beauty trends in Malaysia should help to sustain reasonably healthy growth in volume and constant value sales for most individual product categories within colour cosmetics.

>> SOLUTION
Begin looking for prospects in the first quarter of the year to ensure progressive results throughout the year. Engage with the right partners and alter business strategies to tackle forthcoming difficulties.

Engage with Socialwalk to connect you to your right prospects. Our extensive network includes manufacturers & distributors in the line of Skin Care, Cosmetics, Hair Salon Equipment, Fragrance and Nails ready to partnerships, joint-ventures and buyer-supplier relationships. 

Click here to find out more: http://socialwalk.com/LandingBeauty.aspx 

Source of article: http://www.euromonitor.com/colour-cosmetics-in-malaysia/report

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Beauty Industry Analysis 2013 – Cost & Trends by FranchiseHelp

Beauty Industry in 2013 at a Glance

Comprised of a diverse yet interrelated set of business lines, the beauty industry helps us look and smell our best. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. For the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity.

The beauty industry today encompasses far more than cosmetics and skin care products. A wide range of services and products are available to help us put our best face forward, and the beauty industry now also encompasses hair styling and hair removal, nail and tanning salons, massage parlors, shower and shaving products, perfumes, colognes and more. It has become more of a retreat from the busy life to 

Lotions, Treatments and Baths. 

Beauty industry opportunities can be broadly separated between products and services, though many providers offer both. Within both products and services, however, exist a wide range of business models based on target market, production processes and location. Today, we see rows of Skin Moisturisers which is no longer a choice only of brand but between what makes each product unique. 

While the diversity among service providers is not quite as extensive, there is considerable differentiation between offerings based on price, location and target markets. 

Different Beauty Franchise Opportunities

Hair Care	Stylists, salons, shampoos/conditioners, coloring product, styling product (gels, sprays, etc)
Cosmetics & Skin care	Make-up, moisturizing lotions, tanning salons, sun care products
Fragrance	Perfumes, body sprays, cologne, deodorants
Miscellaneous	Nail polish, shaving products, massage parlors, hair removal services

Beauty Industry Trends

Such diversity and innovation exists because we demand it. The beauty industry continues to expand globally, with some projections claiming 8.5% growth by 2014; revenue growth in 2010 is estimated at 3.3%. Several trends support this expansion and promise continued profitability into the future.

Globally, rising per capita incomes and greater access to international markets are increasing spending on discretionary items such as perfumes and cosmetics. Though the recent economic turmoil had decreased spending on some discretionary products in the United States, purchasing of beauty products has remained strong. Consumers did tend to be more price-conscious however, with over 70% of survey respondents claiming to give mass market products more consideration over high-end products during the downturn.

Perhaps not as surprising as it once was, one of the fastest growing segments of the beauty industry is products and services aimed at men. Traditionally focused on female consumers, men today are gaining increasing attention from the beauty industry. 

Understanding Consumers

1. Usually brand loyal

2. 58% of those surveyed claimed that personal recommendations weigh more heavily than celebrity marketing.

3. Only 44% bought a particular product for its claim of specific product attributes.

4. Highly responsive to free samples, discounts for referrals and loyalty programs.

Beauty Industry Franchise Opportunities

From product innovation, organic industry growth and continued growth into the male half of the population, the beauty industry continues to offer a diverse set of profitable franchising opportunities. Beauty franchises exist across the space with dozens of strategies reaching all types of consumer based on cost, location and gender.

As we can see, the beauty industry encompasses a wide range of products and services, and franchising plays a major part in bringing them to the consumer. As the industry continues to grow and evolve, profitable opportunities will abound…the hard part is choosing which one!

Partner with Socialwalk to assist you in engaging the right suppliers and buyers to be the next commercial franchisee! Just drop us an email or leave a comment below for a 1-hour consultation. 

Source of article: http://www.franchisehelp.com/industry-reports/beauty-industry-report

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