Although each year in the new economy is full of its share of twists and turns, 2012 may go down in history as a turning-point year in the skin care industry. Challenges are still many as the skin care professionals who survived the economic crisis are navigating their way in this brave new world; however, things are generally looking up. The study reveals that 83% of spas have made one or more changes to their businesses, including an increased number of treatment offerings, new retail product offerings, additional spa programs and shorter treatment options, helping stimulate demand and increase the total number of spa visits.
Skin care professionals can benefit from the same introspection and along with examining the needs of clients and the evolution of the profession itself, will result in a bright outlook for success.
To help you gear up for what the future holds for the professional skin care industry, following are the top 10 skin care industry trends for 2013 and beyond.
Clients are beginning to understand that skin care is a lifestyle choice. They are becoming very aware of their priority list and wanting to invest in beauty, taking the leap to becoming loyal skin care clients, justifying their visits to your skin care facility as an investment in their overall wellness.
2. Equipment-based treatments
Microdermabrasion, microcurrent, ultrasound, radio frequency, cold laser, LED, IPL ... you name it, spas are making the investment and bringing high-tech solutions into the treatment room in an effort to show clients visible benefits, resulting in a solid place in their monthly budgets.
Microdermabrasion, microcurrent, ultrasound, radio frequency, cold laser, LED, IPL ... you name it, spas are making the investment and bringing high-tech solutions into the treatment room in an effort to show clients visible benefits, resulting in a solid place in their monthly budgets.
3. Increased focus on education and training
In September 2012, the Global Spa and Wellness Summit (GSWS) released an extensive study exploring the challenges faced by this growing industry confronted with a talent gap. The study examines the difficulties the industry faces in hiring qualified management personnel, the root cause of this high demand for talent and recommendations to address the workforce gap. The report was commissioned by the GSWS after 95% of delegates attending its 2011 summit reported lack of training/education as the greatest challenge facing the industry, and hiring qualified spa managers and directors the largest obstacle to the continued growth of their own businesses.
4. Farm-to-treatment table services
In September 2012, the Global Spa and Wellness Summit (GSWS) released an extensive study exploring the challenges faced by this growing industry confronted with a talent gap. The study examines the difficulties the industry faces in hiring qualified management personnel, the root cause of this high demand for talent and recommendations to address the workforce gap. The report was commissioned by the GSWS after 95% of delegates attending its 2011 summit reported lack of training/education as the greatest challenge facing the industry, and hiring qualified spa managers and directors the largest obstacle to the continued growth of their own businesses.
4. Farm-to-treatment table services
Skin care facilities throughout the country are appealing to these clients’ desires by offering farm-to-treatment table services, allowing clients to experience an ingredient in its natural environment. This back-to-nature experience lets clients put knowledge behind their treatment, allowing them to assign a positive emotion to your skin care facility.
5. Pedicures with purpose
It is becoming more apparent that pedicures require more education and training that originally thought. “Podology” is a term that helps distinguish a professional who has advanced training and knowledge in pedicures from the standard nail technician. This advanced education involves knowledge ranging from foot structure, to what techniques are appropriate to use for which clients.
It is becoming more apparent that pedicures require more education and training that originally thought. “Podology” is a term that helps distinguish a professional who has advanced training and knowledge in pedicures from the standard nail technician. This advanced education involves knowledge ranging from foot structure, to what techniques are appropriate to use for which clients.
6. Specialty spas
Finding a niche and excelling at it can often result in a more loyal clientele than spas that try to do it all featuring a huge menu, but mediocre services.
Finding a niche and excelling at it can often result in a more loyal clientele than spas that try to do it all featuring a huge menu, but mediocre services.
7. Culturally inspired treatments
International travel may not be in your clients’ budgets right now, but providing them with a treatment that opens the door to a different region can help provide insight into the skin care values shared by the world.
International travel may not be in your clients’ budgets right now, but providing them with a treatment that opens the door to a different region can help provide insight into the skin care values shared by the world.
8. Active ingredients
Skin care consumers are continually looking for the ‘next big thing’ to remove those wrinkles or eliminate that dark spot. This voracious demand will continue to drive the development of sophisticated new ingredients well into the future. It is crucial that you know how to answer clients’ questions about what works, what doesn’t and why.
Skin care consumers are continually looking for the ‘next big thing’ to remove those wrinkles or eliminate that dark spot. This voracious demand will continue to drive the development of sophisticated new ingredients well into the future. It is crucial that you know how to answer clients’ questions about what works, what doesn’t and why.
9. Being penny-wise
The current, and future, way of appealing to penny-wise clients is to find creative ways to help them spend money at your skin care facility that they may have spent somewhere else.
The current, and future, way of appealing to penny-wise clients is to find creative ways to help them spend money at your skin care facility that they may have spent somewhere else.
10. Skin care is life
Help clients begin that journey in your skin care facility by providing them with ways to expand their wellness interests, whether under your own roof or through business relationships with other professionals.
Help clients begin that journey in your skin care facility by providing them with ways to expand their wellness interests, whether under your own roof or through business relationships with other professionals.
Source: Skin Inc.
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